#WeAreFashion & Proud


With Berlin, CPH and New York behind us, London kicking off tomorrow, with Milan, Paris, LA, Taipei, Seoul and Shanghai to come what better time to showcase the various roles and creativity within the fashion industry? Our #WEAREFASHION campaign will highlight the diverse roles, the diverse individuals and brands, the diverse cultures, the diverse talent that makes up the industry.

Standing proud with our community and showing the many faces of fashion, from buyers through to pattern cutters, stylists, art directors, PRs, marketeers, designers, models, forecasters and all that sit in-between, the Fashion Minority Alliance are celebrating the diverse careers and individuals that make up our industry throughout fashion month with the ‘We Are Fashion’ social media campaign.

Please do join the Fashion Minority Alliance, ‘We Are Fashion’ filter, tagging your colleagues, friends and peers to highlight that we are motivated to create an inclusive industry, where all can participate, flourish and belong. 

Capture a moment that shows your work, your environment, or even yourself, colleagues (if you’re not in lockdown!) and friends and feel free to celebrate your passion for fashion and your work.


Here’s How:

1. Open this email with your phone and follow the link here
2. After that, select “Open with Instagram”
3. Take a photo or a video with one of our three Instagram filter options
4. Tag @wearethefma and your favourite fashion friends
5. Add our hashtags: #FMA #WEAREFASHION #FashionMinorityAlliance #ProudToWorkInFashion


Feel free to share and enjoy in our #WEAREFASHION filter as many times as you like.

Don’t forget to follow us on our Instagram profile @wearethefma.