What is it?
Fashion communication is the process of understanding how different media types can be used to communicate with a desired audience. You may do this by projecting a lifestyle image or creating a feeling. This process could involve many areas like branding, styling, photography, copywriting, PR and visual merchandising. The marketing aspect is all about promoting the brand or retailer in order to raise awareness and sell products. This can be done through a number of different channels like social media marketing, newsletters, working with content creators, billboards, content marketing and more.