What is it?
Working in fashion public relations (PR) is a popular career path for many aspiring fashion professionals. Essentially, a fashion PR is responsible for helping to promote a brand or company in order to sell its products. They might work for a PR agency that has a range of clients, or for an in-house PR team at a brand. Fashion PRs communicate with journalists and influencers to spread awareness of a brand in order to help generate attention through events, media (traditional media like newspapers and magazines and social media) and press days.