What is it?
A trend forecaster is someone who predicts upcoming trends in the fashion industry, whether that is a colour palette, print, style, design technique, or new business opportunity. Trend forecasting isn’t just a guessing game. Forecasters consider a range of factors — everything from pop culture and what people are wearing on the street to the wider social, political, and environmental landscape — in order to make educated assessments about what will be relevant to the fashion industry in the future.
Fashion brands, textile manufacturers, retailers and advertising agencies are among those that work with trend forecasters to make short-term decisions and long-term strategies so that their businesses can remain relevant and profitable for years to come.