Digital Marketing & CRM Intern

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  • Open until:


  • Type of employment


The Spring 2024 Digital Marketing & CRM Intern is responsible for supporting the overall needs of the Marketing Team with strong support on customer data, email/SMS campaign set up, & performance related topics. Including but not limited to providing, email briefing, email reporting, on site traffic reporting, creative analysis, creating presentations, drive to store promotions, sweepstakes, etc.


As a Spring 2024 Intern: 

  • You must be able to work on location, 20-24 hours per week
  • Intern for the full Spring term – January 22 – May 10, 2024
  • The minimum & maximum rate of pay will be fixed at $15 per hour
  • You must be a rising Junior or Senior at a college/ uiversity pursuing a bachelor’s degree
  • This position is not eligible for relocation

You should be a FMA member in order to see a full vacancy and apply for the job.


  • Supporting marketing team in organizing various projects to support the business across brick and motor, digital & ecommerce
  • Partnering with digital marketing team to assist with marketing calendar & email creatives
  • Utilize CDP software to provide results on sales & consumer habits
  • Track email & online traffic for US, CA, MX utilizing various digital measurement tools (EX: Google Analytics)
  • Maintain the monthly Birthday program, check correct information flow (CRM)
  • Email copy to be translated for Canada & Mexico
  • Develop email monthly tracker & maintain marketing KPI Calendar
  • Optimize marketing effectiveness by developing persona-driven content and customer insights to create interactive buyer journeys.
  • Conducting benchmarking and analyzing customer reports including but not limited to, data capture reporting, customer voice reporting, retention & reactivation reporting, email marketing reporting (US, CA & MX)
  • Ad Hoc Benchmarks (email/ digital activations in the market)
  • Ad Hoc Creative briefs for retail partners



Your Profile

  • Available 3 days a week for the Spring 2024 semester, on location
  • Resourceful; highly organized with the ability to meet deadlines, and completion of task and projects assigned
  • Strong attention to detail & strong communication skills
  • Proficient with MS Office, especially MS Excel & Powerpoint
  • Working knowledge of Google Analytics preferred but not required
  • Previous Digital/CRM experience is a plus, but not required

Your benefits:


  • Potentially eligible for school credit
  • Fun and collaborative work environment
  • Generous employee discount
  • Potential extending internship from Spring to Summer


The minimum & maximum pay for this position is fixed at $15.00 per hour.

Apply HERE