Digital Marketing & CRM Intern
- Posted on:
11.12.2023
- Open until:
01.01.2024
- Type of employment
Internship
The Spring 2024 Digital Marketing & CRM Intern is responsible for supporting the overall needs of the Marketing Team with strong support on customer data, email/SMS campaign set up, & performance related topics. Including but not limited to providing, email briefing, email reporting, on site traffic reporting, creative analysis, creating presentations, drive to store promotions, sweepstakes, etc.
As a Spring 2024 Intern:
- You must be able to work on location, 20-24 hours per week
- Intern for the full Spring term – January 22 – May 10, 2024
- The minimum & maximum rate of pay will be fixed at $15 per hour
- You must be a rising Junior or Senior at a college/ uiversity pursuing a bachelor’s degree
- This position is not eligible for relocation
You should be a FMA member in order to see a full vacancy and apply for the job.
Responsibilities
- Supporting marketing team in organizing various projects to support the business across brick and motor, digital & ecommerce
- Partnering with digital marketing team to assist with marketing calendar & email creatives
- Utilize CDP software to provide results on sales & consumer habits
- Track email & online traffic for US, CA, MX utilizing various digital measurement tools (EX: Google Analytics)
- Maintain the monthly Birthday program, check correct information flow (CRM)
- Email copy to be translated for Canada & Mexico
- Develop email monthly tracker & maintain marketing KPI Calendar
- Optimize marketing effectiveness by developing persona-driven content and customer insights to create interactive buyer journeys.
- Conducting benchmarking and analyzing customer reports including but not limited to, data capture reporting, customer voice reporting, retention & reactivation reporting, email marketing reporting (US, CA & MX)
- Ad Hoc Benchmarks (email/ digital activations in the market)
- Ad Hoc Creative briefs for retail partners
Your Profile
- Available 3 days a week for the Spring 2024 semester, on location
- Resourceful; highly organized with the ability to meet deadlines, and completion of task and projects assigned
- Strong attention to detail & strong communication skills
- Proficient with MS Office, especially MS Excel & Powerpoint
- Working knowledge of Google Analytics preferred but not required
- Previous Digital/CRM experience is a plus, but not required
Your benefits:
- Potentially eligible for school credit
- Fun and collaborative work environment
- Generous employee discount
- Potential extending internship from Spring to Summer
The minimum & maximum pay for this position is fixed at $15.00 per hour.
Apply HERE