What is it?
An art director is the person in charge of how a brand, agency, magazine or other publication communicates its visual identity. Unlike a creative director, whose role is to come up with big-picture ideas, art directors deal with the small details of transforming a concept into a physical product.
They manage a team of creatives, including graphic designers, illustrators, and photographers, and have the final say over campaign imagery, cover design, copy, and page layouts. It’s a highly creative role but it also involves many administrative and managerial tasks to communicate the creative vision of the company while balancing budgets and deadlines.