What is it?
If a fashion company was a person, branding would be their wardrobe. A career in branding is all about the visual identity of a brand. This is a big-picture role where you ensure that every touch point a brand has to their customers, like shops, social media, all marketing and events is consistent and communicates your intended message.
Fashion branding covers everything from your logo and fonts to brand colours, store layouts, campaign imagery and more. Working in fashion branding means being able to distil your brand into a few key words and then communicate this in everything you produce.