THFFC Is Live!


The FMA is pleased to announce that Tommy Hilfiger is now accepting applications for the third edition of the Tommy Hilfiger Fashion Frontier Challenge from today through to 8th March.

Since its start in 2018, the Tommy Hilfiger Fashion Frontier Challenge has awarded 350,000 euros to entrepreneurs. Building upon Hilfiger’s sustainability platform, Waste Nothing And Welcome All, the third edition of the programme aims to amplify and support Black, Indigenous and people of colour entrepreneurs who are working to advance their communities and foster a more inclusive future of fashion.


 “While the fashion industry has taken positive steps toward becoming more inclusive and diverse, there is still more to be done,” said Martijn Hagman, chief executive officer of Tommy Hilfiger Global. “Through the Tommy Hilfiger Fashion Frontier Challenge, we are furthering our commitment toward representation and diversity and helping drive the changes we most want, and need, to see.”

Interested businesses are invited to submit project proposals that focus on creating a more inclusive fashion value chain. Applicants will be narrowed down to six finalists in the fall, who will be invited to develop their project plans virtually with the support of dedicated Hilfiger and external subject matter experts. Finalists, who will get training from an experienced pitch coach, will present their final concept to a jury panel and associate audience at the global Tommy Hilfiger Fashion Frontier Challenge final event to be held in early 2022.

th competition

However, for the first time this year, YOU the person reading this blog post, are able to help judge over the competition, with each consumer judge being sent at least 4 applications to narrow down the 200 finalists to the top 50.

As well as being able to judge over this year’s challenge, the programmes’ prizes have been increased from previous years with a total of 200,000 euros will be awarded between the winners. There is also an opportunity for an additional 15,000 euros prize for winning the “Audience Favourite Vote.” Prizes also include a yearlong mentorship with global Hilfiger internal experts, a place on the INSEAD Social Entrepreneurship Program and a year-long INSEAD mentorship.

To apply for this year’s competition click here.